PARIS PATHS
PARIS PATHS
PARIS PATHS
1 Months
1 Months
1 Months
1 Months
DURATION
DURATION
UX Research
Service Design
UX Research
Service Design
UX Research
Service Design
UX Research
Service Design
ROLES
ROLES
User Interviews
Design Thinking
Service Design
User Interviews
Design Thinking
Service Design
User Interviews
Design Thinking
Service Design
User Interviews
Design Thinking
Service Design
SKILLS INVOLVED
SKILLS INVOLVED
Solo project
Solo project
Solo project
Solo project
TEAM
TEAM
BRIEF
BRIEF
During the summer of 2024, the Olympic Games are set to arrive in Paris, bringing with them numerous tourists. The goal of this project is to propose an innovative solution to transform getting around the city into a pleasant and enriching experience.
During the summer of 2024, the Olympic Games are set to arrive in Paris, bringing with them numerous tourists. The goal of this project is to propose an innovative solution to transform getting around the city into a pleasant and enriching experience.
During the summer of 2024, the Olympic Games are set to arrive in Paris, bringing with them numerous tourists. The goal of this project is to propose an innovative solution to transform getting around the city into a pleasant and enriching experience.
During the summer of 2024, the Olympic Games are set to arrive in Paris, bringing with them numerous tourists. The goal of this project is to propose an innovative solution to transform getting around the city into a pleasant and enriching experience.
First explorations & researches
The goal of this project is to study a “Wicked Problem” case through the use of the design thinking method. This approach allows us to stay focused on users at every stage to best meet their needs. It enables progress toward the best possible solution, even when faced with a complex problem, thanks to an alternation of iteration, testing, and empathy with users.
The different entities have fallen significantly behind in what they planned to offer for transportation in Paris during the Olympics. For example, transportation was supposed to be free during this period; instead, prices have been increased to pay the transportation staff mobilized for the event.
The goal of this project is to study a “Wicked Problem” case through the use of the design thinking method. This approach allows us to stay focused on users at every stage to best meet their needs. It enables progress toward the best possible solution, even when faced with a complex problem, thanks to an alternation of iteration, testing, and empathy with users.
The different entities have fallen significantly behind in what they planned to offer for transportation in Paris during the Olympics. For example, transportation was supposed to be free during this period; instead, prices have been increased to pay the transportation staff mobilized for the event.
The goal of this project is to study a “Wicked Problem” case through the use of the design thinking method. This approach allows us to stay focused on users at every stage to best meet their needs. It enables progress toward the best possible solution, even when faced with a complex problem, thanks to an alternation of iteration, testing, and empathy with users.
The different entities have fallen significantly behind in what they planned to offer for transportation in Paris during the Olympics. For example, transportation was supposed to be free during this period; instead, prices have been increased to pay the transportation staff mobilized for the event.
The goal of this project is to study a “Wicked Problem” case through the use of the design thinking method. This approach allows us to stay focused on users at every stage to best meet their needs. It enables progress toward the best possible solution, even when faced with a complex problem, thanks to an alternation of iteration, testing, and empathy with users.
The different entities have fallen significantly behind in what they planned to offer for transportation in Paris during the Olympics. For example, transportation was supposed to be free during this period; instead, prices have been increased to pay the transportation staff mobilized for the event.
User definition
I mainly conducted user interviews during this first research phase. For this, I identified three different groups:
I mainly conducted user interviews during this first research phase. For this, I identified three different groups:
I mainly conducted user interviews during this first research phase. For this, I identified three different groups:
I mainly conducted user interviews during this first research phase. For this, I identified three different groups:
Parisians
Parisians
Parisians
Usual public transport users in their everyday life usages
Usual public transport users in their everyday life usages
Usual public transport users in their everyday life usages
Usual public transport users in their everyday life usages
The interviews with them are intended to understand the most common issues with transportation and their apprehension about the Olympic period.
The interviews with them are intended to understand the most common issues with transportation and their apprehension about the Olympic period.
The interviews with them are intended to understand the most common issues with transportation and their apprehension about the Olympic period.
The interviews with them are intended to understand the most common issues with transportation and their apprehension about the Olympic period.
"Usual" tourists
"Usual" tourists
"Usual" tourists
Tourists coming to visit Paris but that are not interested in the Olympics
Tourists coming to visit Paris but that are not interested in the Olympics
Tourists coming to visit Paris but that are not interested in the Olympics
Tourists coming to visit Paris but that are not interested in the Olympics
Interviewing them helps to understand their expectations of the city and their experiences as tourists using public transportation.
Interviewing them helps to understand their expectations of the city and their experiences as tourists using public transportation.
Interviewing them helps to understand their expectations of the city and their experiences as tourists using public transportation.
Interviewing them helps to understand their expectations of the city and their experiences as tourists using public transportation.
"Olympic" tourists
"Olympic" tourists
"Olympic" tourists
Tourists who come to attend or participate in the Olympics, including organization staff
Tourists who come to attend or participate in the Olympics, including organization staff
Tourists who come to attend or participate in the Olympics, including organization staff
Tourists who come to attend or participate in the Olympics, including organization staff
Interviewing people who have already attended the Olympic Games helps to understand the challenges they faced.
Interviewing people who have already attended the Olympic Games helps to understand the challenges they faced.
Interviewing people who have already attended the Olympic Games helps to understand the challenges they faced.
Interviewing people who have already attended the Olympic Games helps to understand the challenges they faced.
Personas
Thanks to this research and these interviews, I created two personas representing my two user groups. They later helped me keep the user profiles in mind when I was addressing certain questions during concept creation and ideation.
Thanks to this research and these interviews, I created two personas representing my two user groups. They later helped me keep the user profiles in mind when I was addressing certain questions during concept creation and ideation.
Thanks to this research and these interviews, I created two personas representing my two user groups. They later helped me keep the user profiles in mind when I was addressing certain questions during concept creation and ideation.
Thanks to this research and these interviews, I created two personas representing my two user groups. They later helped me keep the user profiles in mind when I was addressing certain questions during concept creation and ideation.
I quickly noticed that one of the biggest shortcomings in transportation is the lack of activities, during several interviews with users, I observed that they actually desire activities during these times.
I quickly noticed that one of the biggest shortcomings in transportation is the lack of activities, during several interviews with users, I observed that they actually desire activities during these times.
I quickly noticed that one of the biggest shortcomings in transportation is the lack of activities, during several interviews with users, I observed that they actually desire activities during these times.
I quickly noticed that one of the biggest shortcomings in transportation is the lack of activities, during several interviews with users, I observed that they actually desire activities during these times.
Ideation
Following this conclusion, I decided to focus on the lack of activities in transportation and during city travel, with a revised brief: Create a new experience that transforms trips around Paris into a cultural journey.
For the ideation of my project, I decided to generate as many ideas as possible on sticky notes to later merge them into more complete and refined concepts. The only constraint for these ideas was that they had to align with at least one of my guidelines.
I also divided my ideas into two groups: digital and physical.
Once this initial phase was completed and my first concepts were organized, I sorted through them, eliminating those that addressed the challenges the least, until I was left with three preliminary concepts.
Following this conclusion, I decided to focus on the lack of activities in transportation and during city travel, with a revised brief: Create a new experience that transforms trips around Paris into a cultural journey.
For the ideation of my project, I decided to generate as many ideas as possible on sticky notes to later merge them into more complete and refined concepts. The only constraint for these ideas was that they had to align with at least one of my guidelines.
I also divided my ideas into two groups: digital and physical.
Once this initial phase was completed and my first concepts were organized, I sorted through them, eliminating those that addressed the challenges the least, until I was left with three preliminary concepts.
Following this conclusion, I decided to focus on the lack of activities in transportation and during city travel, with a revised brief: Create a new experience that transforms trips around Paris into a cultural journey.
For the ideation of my project, I decided to generate as many ideas as possible on sticky notes to later merge them into more complete and refined concepts. The only constraint for these ideas was that they had to align with at least one of my guidelines.
I also divided my ideas into two groups: digital and physical.
Once this initial phase was completed and my first concepts were organized, I sorted through them, eliminating those that addressed the challenges the least, until I was left with three preliminary concepts.
Following this conclusion, I decided to focus on the lack of activities in transportation and during city travel, with a revised brief: Create a new experience that transforms trips around Paris into a cultural journey.
For the ideation of my project, I decided to generate as many ideas as possible on sticky notes to later merge them into more complete and refined concepts. The only constraint for these ideas was that they had to align with at least one of my guidelines.
I also divided my ideas into two groups: digital and physical.
Once this initial phase was completed and my first concepts were organized, I sorted through them, eliminating those that addressed the challenges the least, until I was left with three preliminary concepts.
Solution
I finally chose to focus on one specific concept, but I kept in mind interesting elements from the other two concepts, particularly the playful aspect and the implementation of interactive elements in the city.
My final solution is also divided into two complementary parts: the beacons and the app.
I finally chose to focus on one specific concept, but I kept in mind interesting elements from the other two concepts, particularly the playful aspect and the implementation of interactive elements in the city.
My final solution is also divided into two complementary parts: the beacons and the app.
I finally chose to focus on one specific concept, but I kept in mind interesting elements from the other two concepts, particularly the playful aspect and the implementation of interactive elements in the city.
My final solution is also divided into two complementary parts: the beacons and the app.
I finally chose to focus on one specific concept, but I kept in mind interesting elements from the other two concepts, particularly the playful aspect and the implementation of interactive elements in the city.
My final solution is also divided into two complementary parts: the beacons and the app.
The beacons
The iconic « Histoire de Paris » signs designed in the 1990s by Philippe Starck need replacement. In 2009, Paris issued a call for proposals to transform them into interactive panels, but no news has followed.
I positioned the beacons as the new « Histoire de Paris » signs.
The beacons offer several features:
Written information about the location’s history and culture, along with a unique bas-relief illustration.
Scanning with a QR code or NFC chip.
A small tutorial and explanation of the concept to encourage app downloads. Additional fillable maps may be available at nearby shops for those without mobile phones.
The iconic « Histoire de Paris » signs designed in the 1990s by Philippe Starck need replacement. In 2009, Paris issued a call for proposals to transform them into interactive panels, but no news has followed.
I positioned the beacons as the new « Histoire de Paris » signs.
The beacons offer several features:
Written information about the location’s history and culture, along with a unique bas-relief illustration.
Scanning with a QR code or NFC chip.
A small tutorial and explanation of the concept to encourage app downloads. Additional fillable maps may be available at nearby shops for those without mobile phones.
The iconic « Histoire de Paris » signs designed in the 1990s by Philippe Starck need replacement. In 2009, Paris issued a call for proposals to transform them into interactive panels, but no news has followed.
I positioned the beacons as the new « Histoire de Paris » signs.
The beacons offer several features:
Written information about the location’s history and culture, along with a unique bas-relief illustration.
Scanning with a QR code or NFC chip.
A small tutorial and explanation of the concept to encourage app downloads. Additional fillable maps may be available at nearby shops for those without mobile phones.
The iconic « Histoire de Paris » signs designed in the 1990s by Philippe Starck need replacement. In 2009, Paris issued a call for proposals to transform them into interactive panels, but no news has followed.
I positioned the beacons as the new « Histoire de Paris » signs.
The beacons offer several features:
Written information about the location’s history and culture, along with a unique bas-relief illustration.
Scanning with a QR code or NFC chip.
A small tutorial and explanation of the concept to encourage app downloads. Additional fillable maps may be available at nearby shops for those without mobile phones.
The app
The app centralizes the user experience, allowing them to create and follow routes through the city that pass by various beacons. Users can either create their own personalized route or choose from predefined routes available in the app or created by the community.
To create a personalized route, users can enter starting and ending points and select filters to generate a route passing by specific beacons. This allows users to explore the city’s smaller corners at their own pace.
Predefined routes can be selected from a catalog or created by the community. Some routes may be themed around specific events, such as the Olympics, where special beacons discussing sporting events or notable figures in the world of sports could be established. These beacons could also include participatory elements like workshops where passersby can try out featured sports.
The app centralizes the user experience, allowing them to create and follow routes through the city that pass by various beacons. Users can either create their own personalized route or choose from predefined routes available in the app or created by the community.
To create a personalized route, users can enter starting and ending points and select filters to generate a route passing by specific beacons. This allows users to explore the city’s smaller corners at their own pace.
Predefined routes can be selected from a catalog or created by the community. Some routes may be themed around specific events, such as the Olympics, where special beacons discussing sporting events or notable figures in the world of sports could be established. These beacons could also include participatory elements like workshops where passersby can try out featured sports.
The app centralizes the user experience, allowing them to create and follow routes through the city that pass by various beacons. Users can either create their own personalized route or choose from predefined routes available in the app or created by the community.
To create a personalized route, users can enter starting and ending points and select filters to generate a route passing by specific beacons. This allows users to explore the city’s smaller corners at their own pace.
Predefined routes can be selected from a catalog or created by the community. Some routes may be themed around specific events, such as the Olympics, where special beacons discussing sporting events or notable figures in the world of sports could be established. These beacons could also include participatory elements like workshops where passersby can try out featured sports.
The app centralizes the user experience, allowing them to create and follow routes through the city that pass by various beacons. Users can either create their own personalized route or choose from predefined routes available in the app or created by the community.
To create a personalized route, users can enter starting and ending points and select filters to generate a route passing by specific beacons. This allows users to explore the city’s smaller corners at their own pace.
Predefined routes can be selected from a catalog or created by the community. Some routes may be themed around specific events, such as the Olympics, where special beacons discussing sporting events or notable figures in the world of sports could be established. These beacons could also include participatory elements like workshops where passersby can try out featured sports.
Website made by Victor Motti
Website made by Victor Motti
Website made by Victor Motti
Website made by Victor Motti
Let's get in touch!
Let's get in touch!
Let's get in touch!
Let's get in touch!
victor.motlyc@gmail.com
victor.motlyc@gmail.com
victor.motlyc@gmail.com
victor.motlyc@gmail.com